Malibu: Malibu, 1

Credits & Description:

Malibu conveys a lot about its Caribbean origins and about the diversity of the cocktails it permits us to make, but except the coconut, we don’t know nothing of its recipe. The new display campaign of the brand is finally going to enlighten us about this issue ...
So, we learn that the secret of the recipe is that there is no one: Malibu, it's simple and it’s essentially a mixing of rum and coconut. A revelation quite reassuring at our time, while we are precisely looking for simplicity and authenticity.
In this campaign, we also learn that Malibu is realized with rum, which is a strong argument in order to seduce the lovers of mojito.
To illustrate this recipe, the Marcel agency has imagined with humor different ways to hybridize a barrel of rum and coconut ...
These visuals 3D products are realized by the legendary Thaï studio Illusion which is used to Cannes podiums, especially thanks to campaigns for Samsonite, Maxam, MTV, 3M, Kleenex or WWF.
Media: Outdoor
Category: Alcoholic Drinks
Date: 09/07/2013  
Brand : Malibu
Client : Ricard
Michael Merolli – marketing director
Carole Guinchard – brand director
Adeline Druart – product manager
Agency : Marcel
Florent Imbert, Emmanuel Lallevé – creative directors
Pierre Delort – art director
Clarisse Monnot – copywriter
Michel Kowalski – account manager
Alice Rinder – account team
Guillaume Le Gorrec – strategic planner