Mammut: THE VIRTUAL AVALANCHE

Credits & Description:

Category: Email Marketing, incl. e-cards

Advertiser: MAMMUT SPORTS GROUP

Product/Service: MAMMUT SAFETY

Agency: SCHOLZ & VOLKMER

Date of First Appearance: Jun 1 2009 12:00AM

Entrant Company: SCHOLZ & VOLKMER, Wiesbaden, GERMANY

Entry URL: http://www.awardeinreichung.de/mammut/lawinennewsletter/en/

Creative Direction: Katja Rickert (Scholz & Volkmer)

Project Direction / Project Management: Patrick Peter (Scholz & Volkmer)

Art Direction: Sebastian Zirfas (Scholz & Volkmer)

Programming: Markus-Oliver Morgenstern (Scholz & Volkmer)

Programming: Sebastian Ludwig (Scholz & Volkmer)

Copywriter: Kristina Schneider (Scholz & Volkmer)



English Synopsis

A serene day in the mountains can quickly turn dangerous, putting your life and the lives of others at risk. Usually the affected are completely taken by surprise by fast-moving avalanches. The newsletter creates a moment of surprise via its’ unusual format and allows the recipient to experience the drama and terrifying atmosphere of being caught in an avalanche.