Every year, millions of people get together to take part in Carnaval, in Brazil. And due to drunk driving, many of them also end up taking part of its statistics.
The headline reads: Take part in Carnaval, not its statistics. Agency Mene & Money Brasil
Category: Public services & utilities
Client: Manaus City Hall
Agency: Mene & Money
Country: Brazil
Executive Creative Director: Nilio Portella
Art Director: Ramon Gurgel
Creative Director/ writer: Andre Nishiwaki
Illustrator: Ramon Gurgel
Published: February 2014