Mapfre Print Playstation by M&C Saatchi Madrid
The Print Ad titled Playstation
was done by M&C Saatchi Madrid advertising agency for subbrand: Mapfre (brand: Mapfre) in Spain. It was released in Oct 2012.
Mapfre: Playstation
Media
Released
October 2012
Posted
October 2012
Market
Industry
Agency
Awards:
| Epica Awards 2012 | ||
|---|---|---|
| Press Ad | Financial Services | Gold |
Credits & Description:
Agency (city): Zapping/M&C Saatchi
Creative Director(s): Manolo Moreno
Copywriter(s): Jorge Campaña
Art Director(s): Ana Delgado, Alvaro Moragón
Photographer(s): Alfonso Herránz
Description
We have decided to be very upfront in order to let you know Mapfre Pension Plans, one of the biggest insurance companies in Spain: we wanted to show how fast times goes by and how close we are from retirement. In order to do that we just informed people about the years that have passed since relevant events happened, even if in our minds they feel closer.
To stress this idea we used posters with an older look.