Media: Print
Category: Public interest
Client: March for Our Lives
Agency: MullenLowe SSP3 Bogota
Country: Colombia
Chief Creative Officer: Carlos Andrés Rodríguez
Creative Director: Diego Alejandro Muñoz
Creative Director: Juan Manuel Prieto
Copywriter: David Meneses
Copywriter: Juan Carlos Castaño
Art Director: Juan David Monroy
Synopsis:
United states is the country with the highest rate of murder and manslaughter in the world due to guns. It has become such a big issue that even schools have suffered the consequences. The worst part is that we can still see that when a shooting occurs the stocks of gun manufacturers rise, that turning non-automatic guns into automatic is possible on ebay and now the government insists on fighting violence with armored teachers. Isn't this a paradox?