Category: Entertainment & Leisure
Advertiser: YAMAHA MARINE
Product/Service: MARINE MOTORS F300V6
Agency: 1861UNITED
Type Of Ad: Magazine
Date of First Appearance: Sep 8 2010
Entrant Company: 1861UNITED, Milan, ITALY
Executive Creative Director: Pino Rozzi/Roberto Battaglia
Creative Director: Francesco Poletti/Serena Di Bruno
Copywriter: Danilo Tarquinio
Art Director: Paolo Perrone
Photographer: Sala Magica/1806 Revolution
Illustrator: Sala Magica/1806 Revolution
Art Buyer: Maria Benenati
Account Supervisor: Manuela Bandiera
Advertiser's Supervisor: Stefania Moneda
English Translation of Main Headlines
The new Yamaha V6 nautical motors present themselves like the most powerful on Earth; therefore we used an extraterrestrial hyperbole . Aliens.
In the campaign, from a point of view below the sea, we see the keels of two boats forming the face of an alien.
The headline says: “V6 Motors. Welcome to Earth, or rather, to the sea.”, highlighting the fact that these new motors are so technologically advanced they might even come from another planet.