Marshalls: Marshalls Registered and Proud, 3

Credits & Description:

Advertised brand: Marshalls
Advert title(s): Marshalls Registered and Proud
Headline and copy text (in English): When you’re proud of something you want to show it off to the world. This is certainly the case for installers who are Marshalls Registered.
Advertising Agency: gyro Manchester, Manchester, UK
Agency website: http://www.gyro.com
Executive Creative Director: Peter Davis
Managing Director: Danny Turnbull
Creative and Strategic Planner: Jim Stringer
Group Account Director: Matt Inston
Account Manager: Anna Maguire
Senior Designer: Adam McGowan
Art Director: Matt Crosby
Copywriter: Bill Davies
Copywriter: Michael Herbert
Pride is a powerful thing. gyro and its long-standing client, Marshalls, decided to amplify this humanly-relevant insight in a big way. The paving manufacturer is known for its register of the country’s finest paving installers, and we were tasked with increasing membership of the scheme and cementing its members’ reputations as the best of the best. “Marshalls Registered and proud” impeccably captures the pride installers feel when they become Marshalls Registered. The campaign had an instant effect – requests to join the Marshalls Register increased by an incredible 184%, with a 53% year-on-year increase in web visits.