Masculan Print Long Lasting Pleasure by Scanad Kenya

Long Lasting Pleasure
The Print Ad titled Long Lasting Pleasure was done by Scanad Kenya advertising agency for Masculan in Kenya. It was released in May 2017.
Advertising campaign for Masculan

Masculan: Long Lasting Pleasure

Brand
Masculan
Media
Print
Released
May 2017
Posted
May 2017
Market
Kenya
Industry
Contraceptives & Pregnancy Tests
Agency
Scanad Kenya
Creative Director
Tony Njuguna
Copywriter
Tony Njuguna
Illustrator
Twin Brains
Art Director
Rishi Aggarwal
Creative Director
Rishi Aggarwal

Awards:

Epica Awards 2017
Craft & ImageryIllustrationSilver
Loeries Awards 2017
Print/outdoor & Out Of Home CraftsArt DirectionCraft Certificate
Print CommunicationMagazine AdvertisingSilver

Credits & Description:

Category: Health
Media: Print
Brand: Masculan
Agency: Scanad Kenya
Account Management: Francis Karugah
Agency Art Director: Rishi Aggarwal
Agency Producer: Rishi Aggarwal
Art Director/Stylist: Rishi Aggarwal
Brand Representative (Client): Winnie Michelle
Creative Director: Tony Njuguna - Rishi Aggarwal
Illustrator: Twin Brains
Copywriter: Tony Njuguna
Geo: Kenya
Published: May 2017
Description:
A new condom variant (Masculine) in Kenya launched by a new small company targeting youth and high frequent engaging sexual partners.
Where people see condoms as just short term anti pregnancy or disease prevention vehicle, we wanted to appeal to our TA to experience not just the longevity of the variant, but also the extra pleasure it provides in whichever sexual style couples want to experiment. We came up with the idea of a Maze execution, and in our maze, position the USP of long lasting pleasure by showing different styles in different spaces within the home (bathroom, kitchen, corridors, e.t.c) and every where a couple can GET LOST IN PLEASURE!