Mashreq: Dreams

Credits & Description:

Print and poster campaign to communicate that Mashreq Bank's Private Banking services deliver real returns to its clients.

We wanted to write with numbers, since this is the business language of our target audience. This led us to use numbers as typographic elements that spell out the financial benefits of using Mashreq Bank. So when the reader has seen each word, they can understand Mashreq's ability to make returns from numbers.
Category: Finance & insurance
Client: Mashreq
Agency: Y&R Dubai
Country: United Arab Emirates
Chief Creative Officer: Shahir Zag
Copywriter: Dario Albuquerque
Creative Director/ art director: Ryan Reed
Typographer: Ryan Reed