Mastercard Print The sound of priceless, 2 by McCann XBC New York

The sound of priceless, 2
The Print Ad titled The sound of priceless, 2 was done by McCann XBC New York advertising agency for Mastercard in United States. It was released in Nov 2016.
Advertising campaign for Mastercard

Mastercard: The sound of priceless, 2

Brand
Mastercard
Media
Print
Released
November 2016
Posted
November 2016
Market
United States
Industry
Credit Cards
Agency
McCann XBC New York
Executive Creative Director
Joel Rodriguez
Account Executive
Joyce King Thomas
Executive Creative Director
Pete Jones
Creative Director
Jason Mckean
Art Director
Laura Goodman
Copywriter
Ashley Glass

Credits & Description:

Category: Finance
Media: Print
Brand: MasterCard
Agency: McCann
Advertising Agency: McCann XBC, USA
Chief Creative Officer: Joyce King Thomas
Executive Creative Directors: Pete Jones, Joel Rodriguez
Creative Director: Jason McKean
Senior Copywriter: Ashley Glass
Senior Art Director: Laura Goodman
Global Account Director: Rob Rawley
Group Account Director: Shaheen Salimi
Social Account Supervisor: Rachel Fogel
Senior Producer: Dave Herman
Technology Development: CRAFT
Geo: United States
Published: November 2016
As the world knows, the Chicago Cubs had not won the World Series since 1908. What happened after last night’s final out was literally “The Sound of Priceless”.
As background, earlier in the series, inspired by a statement from an opposing player who said, “Wrigley wasn't that loud”, Cubs fans cheered so loudly that they broke the 100 decibels mark and were heard from a mile away.Mastercard and its agency, McCann XBC, wondered what would happen if Cubs fans got the opportunity to celebrate 108 years of pent-up anticipation. So they created a decibel reader app. Last night, when the noise of the Cubs crowd exceeded 100 Dcbs it lit up to another level – “PRICELESS.” A video celebrating the moment debuts today on social channels, along with a full-page print adsin the Chicago Tribune and New York Times.