Max Burgers Print Climate positive by Acne Stockholm

Climate positive
The Print Ad titled Climate positive was done by Acne Stockholm advertising agency for Max Burgers in Sweden. It was released in Sep 2018.
Advertising campaign for Max Burgers

Max Burgers: Climate positive

Brand
Max Burgers
Media
Print
Released
September 2018
Posted
March 2020
Market
Sweden
Industry
Fast food
Agency
Acne Stockholm

Credits & Description:

Media: Print
Category: Food
Client: Max Burgers
Agency: Acne
Production: Acne
Country: Sweden
Executive Creative Director: Johan Bello
Interactive Creative Director: David Hammarström
Senior Copywriter: David Aronson
Senior Art Director: Tiago Pinho
Planner: Johan Hesslefors
Account Director: Andreas Hallgren
Project Manager: Emelie Thorén
Finishing Artist: Henrik Åkerberg
Tobias Karlsson, Chief Marketing officer, Max
Kristoffer Stenqvist, Head of Media & Digital Marketing, Max
Frida Sjödin, Marketing Project Manager, Max
Synopsis:
Sweden’s second largest burger chain MAX are first in the world to announce that everything on their menu is now climate positive. To celebrate this they released a press ad announcing it to the world and generations to come. MAX did this by following the world’s only independent standard for carbon neutrality. But instead of offsetting 100% of their emissions, they offset 110% which make everything on their menu climate positive.