Mazda Print Masterful by Antidote
The Print Ad titled Masterful
was done by Antidote advertising agency for subbrand: Mazda MX-5 RF (brand: Mazda) in United Kingdom. It was released in Aug 2017.
Mazda: Masterful
Brand
Media
Released
August 2017
Posted
August 2017
Market
Industry
Agency
Creative Director
Designer
Art Director
Copywriter
Credits & Description:
Mazda Motors UK is raising awareness of its new MX-5 RF – the hard-top version of its iconic MX-5 roadster – with a new Out of Home campaign by creative agency Antidote, London. The campaign, to run in OOH large format UK-wide for two weeks from August 28, has been designed to emphasise the beauty of the new model. In a series of five executions, the MX-5 RF is featured looking its very best beneath a series of different headlines, each designed to drive recognition of the RF.
Media: Print
Category: Automotive
Client: Mazda
Agency: Antidote, London
Country: United Kingdom
Creative Director: Tim Ashton
Art Director / Copywriter: Toby Derham
Designer: Chris Benson
Media planning: Mindshare