Mccain Foods Print Lifeguard by Joe Public
The Print Ad titled Lifeguard
was done by Joe Public advertising agency for Mccain Foods in South Africa. It was released in Apr 2016.
Mccain Foods: Lifeguard
Brand
Media
Released
April 2016
Posted
April 2016
Market
Industry
Agency
Art Director
Copywriter
Executive Creative Director
Creative Director
Awards:
| The Loeries Awards 2016 | ||
|---|---|---|
| PRINT COMMUNICATION | NEWSPAPER ADVERTISING | Campaign Silver |
| CRAFTS - PRINT/OUTDOOR & OUT OF HOME | ILLUSTRATION | Campaign Craft Gold |
Credits & Description:
Category: Food
Media: Print
Brand: McCain
Agency: Joe Public
Advertising Agency:
Creative Director: Roanna Williams
Art Director: Martin Schlumpf
Copywriter: Jeanine Vermaak
Illustrator / Photographer: Carioca
Chief Creative Officer: Pepe Marais
Executive Creative Director: Adam Weber
Agency Producer: Tammy Chetty
CG Artists: Carioca
Geo: South Africa
Published: April 2016
Description: To show off the freshness of McCain’s frozen vegetables, which are snap frozen at their absolute best, we likened them to celebrities 'frozen in time' at the height of their careers. Our executions include the actors David Hasselhoff and Mr. T, and former rugby star Naas Botha.
Frozen at their best.