McDonald's Print Home by Rocket Yard
The Print Ad titled Home
was done by Rocket Yard advertising agency for McDonald's in Estonia. It was released in Jun 2018.
McDonald's: Home
Brand
Media
Released
June 2018
Posted
March 2020
Market
Industry
Agency
Credits & Description:
Category: Food
Media: Print
Brand: McCafé
Agency: Rocket Yard
Geo: Estonia
Advertising Agency: Rocket Yard, Tallinn, Estonia
Art Director: Oussama Founi
Typographer: Zied Belghith
Illustrator: Charlie Davis
Published: May 2018
Synopsis:
The thinking stems from the fact that without a McCafe you’re not fully awake and you cannot function properly without all of your mental faculties. Thus, we have created a visual metaphor of a bungee jump from various locations to show how you can fall from your proper state of awareness without a McCafe. And with one, you can go back to the real you.
The Wake-Up Cup! McCafe