McDonald's Print Ice Cream by Cossette Montreal
The Print Ad titled Ice Cream
was done by Cossette Montreal advertising agency for McDonald's in Canada. It was released in Aug 2018.
McDonald's: Ice Cream
Brand
Media
Released
August 2018
Posted
March 2020
Market
Industry
Agency
Credits & Description:
Advertised brand: McDonald’s
Advertising Agency: Cossette, Montreal, Canada
Creative Director: Anne-Claude Chénier, Barbara Jacques, Patrick Michaud
Art Director: Alexandre Jutras
Copywriter: Patrick Michaud
Photographer: René Lachapelle
Retoucher: René Lachapelle
Published: July 2018
Synopsis:
In Quebec, July 1 is Moving Day. We decided to celebrate the event by creating visuals that recalled symbols associated with the occasion.
We decided to use colored boxes to represent popular menu items. At the same time, we reminded Quebecers that McDonald’s and moving are a perfect match.
Print advertisement created by Cossette, Canada for McDonald's, within the category: Food.