McDonald's Print Ice Cream / Pocket by Markom/Leo Burnett Istanbul
McDonald's: Ice Cream / Pocket
Awards:
| Golden Drum 2013 | ||
|---|---|---|
| Press | Retail & public services | Golden Drum Grand Prix |
| Epica Awards 2013 | ||
| Outdoor | Confectionery & Snacks | GOLD |
| Eurobest 2013 | ||
| FOODS | Bronze | |
| Asia Pacific Advertising Festival (AdFest) 2014 | ||
| PRINT CRAFT LOTUS | BEST USE OF PHOTOGRAPHY / DI | BRONZE |
Credits & Description:
Media: Outdoor
Category: Food
Geo: Asia, Turkey
Year: 2013
Product and services: Ice Cream
Registrant: Leo Burnett - Istanbul
Country: TURKEY
Brand name: McDonald’s
Advertising Agency: Leo Burnett, Istanbul, Turkey
Art director: Caglar Cengiz
Copywriter: Yavuzhan Gel
Creative director: Emrah Akay, Oktar Ak?n
Designer: Alev Yentur
Photographer: Candaş Ar?n
Account Director / Manager: Aysu Sildir, Selika Ozcan
Client Account Director / Manager: Pelin Borkluoglu
Production Company: PPR
Creative idea explanation: Kids love ice cream. When they can have an ice cream for only 1 Turkish Lira, they love more. We show what kids can do by only having 1 lira. In their imaginary world, everything is possible. For example if he cuts off a piece from his father’s pocket undercoat, he may get 1 lira for a McDonald’s ice cream.