McDonald's Print, Outdoor Joke by Leo Burnett Frankfurt, Thjnk München
McDonald's: Joke
Awards:
| LIA Awards 2017 | ||
|---|---|---|
| Design | Poster Campaign | Silver Winner |
| Cannes Lions 2017 | ||
| Outdoor | Indoor Posters: Retail, e-Commerce, Restaurants & Fast Food Chains | Bronze Lion Campaign |
Credits & Description:
Title: Joke
Agency: Leo Burnett Frankfurt, Thjnk
Brand: Mcdonald´S Germany
Country: Germany
Entrant Company: Thjnk, München
Advertising Agency: Leo Burnett Frankfurt / Thjnk, München
Cco: Armin Jochum, Andreas Pauli (Ltt)
Managing Director: Kai Roeffen (Thjnk Ag)
Executive Creative Director: Jan Propach (Thjnk Ag)
Creative Director: Matthäus Frost, Karl Wolfgang Epple (Thjnk Ag)
Art Director: Markus Rittenbruch (Thjnk Ag)
Copywriter: Tobias Hecking (Thjnk Ag)
Account Manager: Alexander Wieland (Ltt)
Entry Summary:
McDonald's is the world's most famous fastfood chain. Everybody know the Big Mac, the Cheeseburger and many other menu items. We were tasked with coming up with an ad to whet people's appetite for their wide range of tasty products.After a long exhausting day or after a long exhausting night almost nothing feels as liberating and satisfying as a visit at McDonald's. There are days and nights after which you deserve their favourite treat from McDonald's. And we show exactly these hours. In the form of digital calendar entries that look just like McDonald's products, which you earned during that time.