McDonald's Print, Outdoor Loving The Night 1 by TBWA\ Bangkok
McDonald's: Loving The Night 1
Awards:
| One Show 2017 | ||
|---|---|---|
| Print & Outdoor | Craft: Art Direction - Single Or Campaign | Merit |
| Print & Outdoor | Promotional / Collateral: Posters - Campaign | Bronze |
| Print & Outdoor | Publishing: Magazine - Campaign | Bronze |
| Print & Outdoor | Publishing: Magazine - Single | Bronze |
| Print & Outdoor | Craft: Photography - Single Or Campaign | Silver |
| Print & Outdoor | Promotional / Collateral: Posters - Single | Bronze |
| LIA 2016 | ||
| Consumer Campaign | Silver Winner | |
| Use of Photography | Gold Winner | |
| Clio Awards 2016 | ||
| Out of Home | Product/Service: Posters | Bronze |
| Product/Service: Print | Silver | |
| Print Technique | Product/Service: Art Direction | Bronze |
| Print Technique | Product/Service: Photography | Gold |
| Cannes Lions 2016 | ||
| Print And Publishing | Print & Publishing: Restaurants & Fast Food Chains | Bronze Lion Campaign |
| Print And Publishing | Craft: Art Direction | Silver Lion Campaign |
| Print And Publishing | Craft: Photography | Silver Lion Campaign |
| Outdoor | Indoor Posters: Retail, e-Commerce, Restaurants & Fast Food Chains | Silver Lion Campaign |
| Spikes ASIA 2016 | ||
| Print & Outdoor Craft | Print & Outdoor Craft: Photography | Gold Spike Campaign |
| Print & Outdoor Craft | Print & Outdoor Craft: Art Direction | Silver Spike Campaign |
| Print & Publishing | Print: Retail, e-Commerce, Restaurants & Fast Food Chains | Gold Spike Campaign |
| Ad Stars 2016 | ||
| Product & Service: Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services | Gold | |
| Print Craft: Photography | Silver | |
| Print Craft: Art direction | Bronze | |
| ADFEST 2017 | ||
| Outdoor Lotus | Retail | Silver |
| Press Lotus | Retail | Silver |
| Print Craft Lotus | Best Use Of Photography/Di | Silver |
| Print Craft Lotus | Art Direction | Bronze |
| D&AD 2017 | ||
| Crafts for Advertising | Photography for Advertising | Wood Pencil |
| Press Advertising | Press Advertising (National) | Graphite Pencil |
| New York Festivals 2017 | ||
| Print - Traditional & Digital | Craft: Art Direction | First Prize Award |
| Print - Traditional & Digital | Products & Services: Restaurants & Retail Foods | Second Prize Award |
Credits & Description:
Titile: Loving The Night 1
Agency: Tbwa\Thailand
Brand: Mcdonalds
Country: Thailand
Advertising Agency: Tbwa\Thailand, Bangkok
Entrant Company: Tbwa\Thailand, Bangkok
Media Agency: Tbwa\Thailand, Bangkok
Pr Agency: Tbwa\Thailand, Bangkok
Production Company: Tbwa\Thailand, Bangkok
Account Executive: Thosaporn Kaewnurachadasorn (Tbwa\Thailand)
Retoucher: Visionary Bangkok (Visionary Bangkok)
Art Director: Ponapat Bhakkalin (Tbwa\Danthailand)
Executive Creative Director: Veradis Vinyaratn (Tbwa\Thailand)
Copywriter: Ronnapop Chaiyanant (Tbwa\Danthailand)
Agency Producer: Werawat Rangruktham (Tbwa\Thailand)
Creative Director: Chanatthapol Tiensri (Tbwa\Danthailand)
Business Director: Chatthip Bhamarasuta (Tbwa\Thailand)
Associate Client Service Director: Pratana Chotpanyavisut (Tbwa\Thailand)
Account Director: Kanitta Summachaiyanun (Tbwa\Thailand)
Photographer: Virunan Chiddaycha (Le Photographe)
Art Director: Kunanun Manusutthipong (Tbwa\Danthailand)
Photographer: Panpong Wongsirasawad (Le Photographe)
They say Bangkok comes alive at night. It has everything for everyone. The party animals, the shoppers, the merry makers, the lovers, the worshippers, the pleasure seekers, the creatures of the night and the graveyard shift workers. The city throbs and pulsates with its lights, action, liveliness and raunchiness. And in all this McDonald’s is more than a fast food joint. It is the place to wind down, chill, hang out with friends, take a break or even a sanctuary for the creatures of the night or the graveyard shift workers. So when the sun goes down and the lights come on McDonald’s doors are open and ready to welcome everyone through the night.