McDonald's Print, Outdoor Loving The Night 2 by TBWA\ Bangkok
McDonald's: Loving The Night 2
Awards:
| One Show 2017 | ||
|---|---|---|
| Print & Outdoor | Craft: Art Direction - Single Or Campaign | Merit |
| Print & Outdoor | Promotional / Collateral: Posters - Campaign | Bronze |
| Print & Outdoor | Publishing: Magazine - Campaign | Bronze |
| Print & Outdoor | Publishing: Magazine - Single | Merit |
| Print & Outdoor | Craft: Photography - Single Or Campaign | Silver |
| Print & Outdoor | Promotional / Collateral: Posters - Single | Merit |
| LIA 2016 | ||
| Consumer Campaign | Silver Winner | |
| Clio Awards 2016 | ||
| Out of Home | Product/Service: Posters | Bronze |
| Product/Service: Print | Silver | |
| Print Technique | Product/Service: Art Direction | Bronze |
| Audio Technique | Product/Service: Photography | Gold |
| Cannes Lions 2016 | ||
| Print And Publishing | Print & Publishing: Restaurants & Fast Food Chains | Bronze Lion Campaign |
| Print And Publishing | Craft: Art Direction | Silver Lion Campaign |
| Print And Publishing | Craft: Photography | Silver Lion Campaign |
| Outdoor | Indoor Posters: Retail, e-Commerce, Restaurants & Fast Food Chains | Silver Lion Campaign |
| Spikes ASIA 2016 | ||
| Print & Outdoor Craft | Print & Outdoor Craft: Photography | Gold Spike Campaign |
| Print & Outdoor Craft | Print & Outdoor Craft: Art Direction | Silver Spike Campaign |
| Print & Publishing | Print: Retail, e-Commerce, Restaurants & Fast Food Chains | Gold Spike Campaign |
| ADFEST 2017 | ||
| Outdoor Lotus | Retail | Silver |
| Press Lotus | Retail | Silver |
Credits & Description:
Agency: Tbwa\Thailand
Brand: Mcdonalds
Country: Thailand
Advertising Agency: Tbwa\Thailand, Bangkok
Entrant Company: Tbwa\Thailand, Bangkok
Media Agency: Tbwa\Thailand, Bangkok
Pr Agency: Tbwa\Thailand, Bangkok
Production Company: Tbwa\Thailand, Bangkok
Account Director: Kanitta Summachaiyanun (Tbwa\Thailand)
Creative Director: Chanatthapol Tiensri (Tbwa\Danthailand)
Associate Client Service Director: Pratana Chotpanyavisut (Tbwa\Thailand)
Art Director: Kunanun Manusutthipong (Tbwa\Danthailand)
Art Director: Ponapat Bhakkalin (Tbwa\Danthailand)
Photographer: Virunan Chiddaycha (Le Photographe)
Account Executive: Thosaporn Kaewnurachadasorn (Tbwa\Thailand)
Business Director: Chatthip Bhamarasuta (Tbwa\Thailand)
Retoucher: Visionary Bangkok (Visionary Bangkok)
Photographer: Panpong Wongsirasawad (Le Photographe)
Executive Creative Director: Veradis Vinyaratn (Tbwa\Thailand)
Copywriter: Ronnapop Chaiyanant (Tbwa\Danthailand)
Agency Producer: Werawat Rangruktham (Tbwa\Thailand)
Description of the Project:
They say Bangkok comes alive at night. It has everything for everyone. And in all this McDonald’s is more than a fast food joint. It is the place to wind down, chill, hang out with friends, take a break or even act as a sanctuary for the creatures of the night or the graveyard shift workers. So when the sun goes down and the lights come on, McDonald’s doors are open and ready to welcome everyone through the night.