Category: Food
Media: Direct
Brand: McDonald's
Agency: TBWA
Geo: Argentina
Advertising Agency: TBWA, Buenos Aires, Argentina
Chief Creative Officer: Pablo Poncini
Executive Creative Directors: Juan Cruz Bazterrica, Guillermo Castañeda
Art Director: Sebastián Taits
Copywriter: Leandro Vaccarini
Agency Producer: Charly Agüero
Account Management: Nadia Faour, Sofía Pumarega
Planning: Emilia Araujo
Production Company: Oruga Films
Directors: Martin Levi, Federico Russo
Executive Production: Ioni Borisonik
Producers: Ariel Fainholc, Rodrigo Pedemonte
Cinematography: Juan Peña
Post: Martin Kowal, Santiago Travi
Editor: Hernán Garbarino
Mix: Martin Porta
Music: Noroeste Música
Published: November 2017
Synopsis:
Bringing home McDonald’s is supposed to make people happy. That once-overflowing box of golden goodness is arriving home empty, because it’s impossible to leave the Drive-thru without stealing a fry. Or thirty. To solve this problem, we redesigned the regular take-out bags with an extra pocket for free fries on the outside to enjoy on the road. Now people can leave the take-out bag closed and their relationships intact, while still enjoying the fries they know they were going to eat anyway.