In Portugal many people don´t know that McDonalds´s has been using more and more Portuguese ingredients.
This print campaign for local suppliers shows the very specific origin of McDonald's onions, milk, lettuce etc.
Category: Restaurants & fast food
Agency: TBWA Lisbon
Country: Portugal
Creative Director: Leandro Alvarez
Art Director: Julliano Bertoldi
Copywriter: joao ribeiro
Retoucher: White Lab
Account manager: Joana Margalha