McDonald's Print Tan Lines by DDB Sydney
The Print Ad titled Tan Lines
was done by DDB Sydney advertising agency for McDonald's in Australia. It was released in Jul 2018.
McDonald's: Tan Lines
Brand
Media
Released
July 2018
Posted
March 2020
Market
Industry
Agency
Credits & Description:
Media: Press
Category: Restaurants & fast food
Agency: DDB
Country: Australia
Chief Creative Officer: Ben Welsh
Executive Creative Director: Tara Ford
Creative Director: Sian Binder
Art Director: Anna Paine
Copywriter: Guilherme Machado
Copywriter: Carolina Pinheiro
Synopsis:
An almost unbranded ad, which at first seems to be just a pair of suntanned feet... until you look more closely. Macca's shows it is at the heart of Aussie Summers by going 'Full Summer' and shining a light on this little quirk of the Summer season.