McDonald's: The All Nighters - DESIGNER

Credits & Description:

Brand MCDONALD'S
Entrant TBWA\THAILAND BANGKOK
TBWA\THAILAND Bangkok, Thailand Entrant Company
TBWA\THAILAND Bangkok, Thailand Idea Creation
Nils Andersson TBWA\Shanghai Chief Creative Officer
Veradis Vinyaratn TBWA\Thailand Chief Creative Officer
Sa'ad Hussein TBWA\Singapore Chief Creative Officer
Chanatthapol Tiensri TBWA\DAN Thailand Executive Creative Director
Nils Andersson TBWA\Shanghai Art Director
Veradis Vinyaratn TBWA\Thailand Copywriter
Sa'ad Hussein TBWA\Singapore Art Director
Chanatthapol Tiensri TBWA\DAN Thailand Copywriter
Kunanun Manusutthipong TBWA\DAN Thailand Art Director
Dethritt Limsiriphan TBWA\DAN Thailand Art Director
Thananwatch Vipassuwan TBWA\DAN Thailand Copywriter
Werawat Rangruktham TBWA\Thailand Agency Producer
Mark Petersen TBWA\Thailand Director International Business
Rathawan Sukanake TBWA\Thailand Associate Account Management Director
Chuthathip Muangwong TBWA\Thailand Senior Account Executive
Virunan Chiddaycha Le Photographe Photographer
Nartnada Sukchanthor Le Photographe Production House Producer
Visionary Bangkok Visionary Bangkok Retoucher
Entry Summary
The night can be lonely.
If you’re up working, if you can’t sleep, if your job starts before the sun comes up.
If you find yourself on the street between the hours of 1am and 5am. That’s when you can feel like the last and loneliest person on earth.
But it’s at night that the golden arches of McDonalds glow brightest. When they move from being a sign to being a beacon that says, “You are not alone, the world has not turned its back on you, there is a place for you.”
In the dead of night, when it matters most, you are not alone. There’s a place for you.