In Portugal many people don't know that McDonalds's has been using more and more Portuguese ingredients.This print campaign from TBWA Lisbon for local suppliers shows the very specific origin of McDonald's onions, milk, lettuce etc.
Category: Restaurants & fast food
Agency: TBWA Lisbon
Country: Portugal
Creative Director: Leandro Alvarez
Art Director: Julliano Bertoldi
Copywriter: joao ribeiro
Retoucher: White Lab
Account manager: Joana Margalha