Mcel Mfw Fashion Week: Skinless logos - puma

Credits & Description:

Brand: MFW
Media: Print
Category: Public interest
Agency: DDB
Geo: Mozambique
MFW / Sociedade de Notícias: Skinless logos - puma
Wear the cause. Fight against animal slaughter.
Mozambique Fashion Week has a non-usage aggreament of any kind of illegal animal material-fabric on the Designers Collections. In the past years barbaric poaching has increased to new and alarming numbers and being this sort of criminal activity related to the fashion industry and Africa being its main supply, it was just natural to help raising awareness about this serious issue.
Advertising Agency: DDB Mozambique
Creative Director: André Coelho
Creative Supervisor: Ricardo Traquino
Art Directors: Ricardo Traquino, Thiago Alves
Copywriters: Ivo Alves, Ricardo Traquino
Illustrator: Maisa Chaves
Designer: Simão Maia
Published: February 2015