Meat & Livestock Australia/ MLA Print BBQ by The Monkeys

BBQ
The Print Ad titled BBQ was done by The Monkeys advertising agency for Meat & Livestock Australia/ MLA in Australia. It was released in Aug 2018.
Advertising campaign for Meat & Livestock Australia/ MLA

Meat & Livestock Australia/ MLA: BBQ

Brand
Meat & Livestock Australia/ MLA
Media
Print
Released
August 2018
Posted
March 2020
Market
Australia
Industry
Industrial Equipment & Agricultural Machinery
Agency
The Monkeys

Credits & Description:

Media: Print
Category: Food
Client: Meat & Livestock Australia
Agency: The Monkeys
Country: Australia
Group Content Director: Humphrey Taylor
Senior Content Director: Katie Wong-Hee
Content Manager: Victoria Zourkas
Content Executive: Will Davies
Group Chief Creative Officer: Scott Nowell
Head of Planning: michael hogg
Creative Director: Scott Dettrick
Senior Art Director: Scott Zuliani
Senior Copywriter: Tim Pashen
Planner: Charlotte Marshall
Designer: Laura Ives
Head of Production: Thea Carone
MLA – Chief Marketing Officer – Lisa Sharp
MLA – Brand Manager – Anna Sharp
MLA – Acting Brand Manager – Rebecca Tearle
MLA – Assistant Brand Manager – Jasmin Koch
Synopsis:
In the wake of a politically divided 2017, MLA released ‘Lamb Side Story’, a satirical musical that takes place beside a suburban barbecue. Drawing upon original film poster designs from West Side Story, the visual collisions represent the two sides of a politically divided Australia coming together through the power of lamb. The posters appeared outside of cinemas where the long-form cinema ad premiered in the suburb of ‘Broadway’.