Meat & Livestock Australia/ MLA Print Pool by BMF Australia

Pool
The Print Ad titled Pool was done by BMF Australia advertising agency for Meat & Livestock Australia/ MLA in Australia. It was released in May 2015.
Advertising campaign: Beef

Meat & Livestock Australia/ MLA: Pool

Brand
Meat & Livestock Australia/ MLA
Media
Print
Released
May 2015
Posted
May 2015
Market
Australia
Industry
Fast food
Agency
BMF Australia
Creative Director
Justin Ruben
Art Director
Ryan Fitzgerald
Copywriter
Jim Curtis
Executive Creative Director
Cam Blackley
Photographer
Ian Butterworth
Designer
Lincoln Grice
Account manager
Rose Flowers

Credits & Description:

Category: Food
Brand: Meat & Livestock Australia
Agency: BMF Advertising
Country: Australia
Beef is more than a meal you occasionally put on the dinner table. It's the ultimate fuel for life packed with protein, iron and other essential nutrients. This film and OOH was part of the launch campaign from BMF Australia that repositioned beef as a sports brand.

Category: Food
Client: Meat & Livestock Australia
Agency: BMF Advertising
Production: BMF Advertising
Country: Australia
Executive Creative Director: Cam Blackley
Creative Director: Justin Ruben
Art Director: Ryan Fitzgerald
Copywriter: Jim Curtis
Planner: David Warren
Planner: Simon McCrudden
Group Account Director: Kura Tyerman
Account Director: Pat Rowley
Photographer: Ian Butterworth
Designer: Lincoln Grice
Print Producer: Jane Gower
Account manager: Rose Flowers
Art Buyer: Basir Salleh
Project Manager: Lisa Houatchanthara