Meat & Livestock Australia/ MLA: Tricycle

Credits & Description:

Category: Food
Brand: Meat & Livestock Australia
Agency: BMF Advertising
Country: Australia
Beef is more than a meal you occasionally put on the dinner table. It’s the ultimate fuel for life – packed with protein, iron and other essential nutrients. This film and OOH was part of the launch campaign that repositioned beef as a sports brand.

Category: Food
Client: Meat & Livestock Australia
Agency: BMF Advertising
Production: BMF Advertising
Country: Australia
Executive Creative Director: Cam Blackley
Creative Director: Justin Ruben
Art Director: Ryan Fitzgerald
Copywriter: Jim Curtis
Planner: David Warren
Planner: Simon McCrudden
Group Account Director: Kura Tyerman
Account Director: Pat Rowley
Photographer: Ian Butterworth
Designer: Lincoln Grice
Print Producer: Jane Gower
Account manager: Rose Flowers
Art Buyer: Basir Salleh
Project Manager: Lisa Houatchanthara