Meat & Livestock Australia/ MLA: Fight Lambnesia

Credits & Description:

Category: Food
Brand: Meat & Livestock Australia
Agency: BMF, Sydney
Country: Australia
Over the past 8 years, Lambassador Sam Kekovich has fought unAustralianism at home, around the world, and even in pop culture. For the 2013 installment of Meat & Livestock Australia's much loved campaign, Sam battles with Lambnesia, a condition that makes him forget his Australian identity.

The campaign also includes point of sale, social media, and integrated content collaborations.
Category: Food
Client: Meat & Livestock Australia
Agency: BMF, Sydney
Production: Curious Film
Country: Australia
Director: Taika Waititi
Executive Creative Director: Carlos Alija
Executive Creative Director: Laura Sampedro
Creative team: Carlo Mazzarella
Creative team: Jonty Bell
Producer: matt noonan
Producer: Peter Holani
Digital creative: Jonty Bell
Digital creative: tim smith
Digital creative: Simon Koay
Digital creative: Carlo Mazzarella
Digital Project Manager: Rachel O'Toole
DoP: Daniel Ardilley
Account Director: Kelly Howard
Planner: Christine Aventi
Post production: Frame Set & Match
Post production: Ben Eagleton
Agency Producer: Sue Hind
Editor: Chris Leaver - Online
Editor: Luke Haigh - Offline
Photographer: Mat Baker
Print Producer: Karen Liddle
Designer: Matthew Hughes
Designer: Indah Shillingford
Illustrator: Mike Watt
Music + Sound Production: Sonar Music - Mikey Lira
Account manager: Samantha Heckendorf
Managing Partner - Stephen McArdle
Art Buyer - Basir Salleh
Interaction Lead - Nev Fordyce
Technical Director - Doug Rathbone
Client Director - Bec Morton
Account Executive - Sarah Hood
Account Executive - Rose Flowers