Medecins Sans Frontieres (MSF) Print Carburetor by M&C Saatchi Sydney

The Print Ad titled Carburetor was done by M&C Saatchi Sydney advertising agency for subbrand: Medicins Sans Frontiers (brand: Medecins Sans Frontieres (MSF)) in Australia. It was released in May 2012.

Advertising campaign: Medicins Sans Frontiers 2012 campaign

Medecins Sans Frontieres (MSF): Carburetor

Brand

Medicins Sans Frontiers (Medecins Sans Frontieres (MSF))

Media

Released

May 2012

Posted

May 2012

Market

Australia

Industry

Public Safety, Health & Hygiene

Agency

M&C Saatchi Sydney

Copywriter

Oliver Devaris

Art Director

Graham Johnson

Executive Creative Director

Ben Welsh

Awards:

London International Awards 2012
Print	Public Service/Social Welfare Campaign	Bronze Winner

Credits & Description:

Entrant: M&C Saatchi, Sydney
Medicins Sans Frontieres - "Carburetor"
Magazine, Newspaper or DM: Magazine
Corporate Name of Client: Medicins Sans Frontieres
Agency Account Director: Miki Richardson
Planner: Pippa Kulmar
Agency: M&C Saatchi, Sydney/Geneva
Executive Creative Director: Ben Welsh
Creative Directors: Oliver Devaris/Graham Johnson/ Olivier Girard
Copywriter: Oliver Devaris
Art Director: Graham Johnson
Print Production: Josephine Panetta/Alex Watson
3D / Retouching: Cream
Studio Manager: Elkie Pieterse
Description of the Project
Medicines Sans Frontieres are always looking for doctors to work at camps in war zones around the world. What people do not realize is that these camps cannot operate without the assistance of experts in other fields. Plumbers. Electricians. Mechanics. This is a recruitment campaign to find those people. Without them, doctors simply could not do what they do.