Category: Public Interest, NGO
Media: Print
Brand: Melanoma International Foundation
Agency: Miami Ad School
Geo: United States
Advertising School: Miami Ad School, New York, USA
Art Director: Andrea Erali
Copywriter: Rachel Landau
Published: September 2016
Description:
There's a common misconception that due to noticeable sunburns, only lighter shades of skin are at risk of contracting melanoma. The Sun Is Not Racist illuminates the fact that every race is at risk and must shield their skin to prevent melanoma.
Unlike this guy, the sun's UV rays don't discriminate based on skin color. Use sunscreen daily to prevent melanoma.