Mercedes-Benz Print Tree of Life by Proximity Germany
The Print Ad titled Tree of Life
was done by Proximity Germany advertising agency for subbrand: Mercedes-Benz Collison Prevention Assist (brand: Mercedes-Benz) in Germany. It was released in Apr 2012.
Mercedes-Benz: Tree of Life
Media
Released
April 2012
Posted
April 2012
Market
Agency
Client Service Director
Client Service Director
Awards:
| Epica Awards 2012 | ||
|---|---|---|
| Press Ad | Automotive & Accessories | Bronze |
| Eurobest 2012 | ||
| Other Vehicles, Auto Product & Services | Bronze | |
| One Show 2013 | ||
| One Show | Newspaper / Full Page or Spread - Single | Merit |
Credits & Description:
Agency (city): BBDO Proximity Berlin GmbH
Art Director(s): Daniel Haschtmann
Graphic Design: Anne Herrmann
Creative / Managing Directors: David Mously, Jan Harbeck
Chief Creative Officer: Wolfgang Schneider (BBDO Germany GmbH)
Managing Director: Dirk Spakowski
Client Service Director: Sebastian Schlosser; Massimiliano Sacchetti (BBDO Italia)
Account Manager: Joris Jonker
Account Executive: Ann-Cathrin von Rechenberg, Nigel Gaehwiler (BBDO Worldwide)
Agency Producer: Markus Kuhn
Art Buying: Lynn Sutliff
Short explanation
The "Collison Prevention Assist" detects obstacle on the road, in order that they can be avoided in time. So that nothing gets in the way of a long and happy life.