Mercedes-Benz Print FRIEND by El Laboratorio

FRIEND
The Print Ad titled FRIEND was done by El Laboratorio advertising agency for Mercedes-Benz in Spain. It was released in Feb 2011.
Advertising campaign for Mercedes-Benz

Mercedes-Benz: FRIEND

Brand
Mercedes-Benz
Media
Print
Released
February 2011
Posted
February 2011
Market
Spain
Industry
Cars
Agency
El Laboratorio
Creative Director
Carla Romeu
Creative Director
Jesús Lada
Executive Creative Director
Manuel Cavanilles
Account Supervisor
Ana Conde
Account Supervisor
Clara Hernangómez

Credits & Description:

Category: Corporate Image

Advertiser: DAIMLER

Product/Service: MERCEDES-BENZ

Agency: EL LABORATORIO

Type Of Ad: Newspaper

Date of First Appearance: Mar 1 2011

Entrant Company: EL LABORATORIO, Madrid, SPAIN

Chief Creative Officer: Carlos Holemans

Executive Creative Director: Manuel Cavanilles

Creative Director: Carla Romeu/Jesús Lada

Account Supervisor: Ana Conde/Clara Hernangómez

Account Manager: Santiago Martínez

Other Credits: General Director: Rafael Silvela



English Translation of Main Headlines

Infoxication. We’re intoxicated with information. For any decision, we have thousands of options. Which creates millions of doubts. Things have changed drastically; you no longer only have five friends. Social networks have multiplied your friends 100-fold. Luckily there are still some decisions that make themselves. Mercedes-Benz.