Advertised Brand: Mercedes-Benz AUNZ
Media: Digital
Advertising Agency: Online Circle Digital, Melbourne, Australia
Creative Director: Freya Beaton
Art Director: Luis Peñuela
Designer: Felipe Carrasco & Cindy Kuoch
Copywriter: Khiara Elliott
Lead Strategist: Lucio Ribeiro
Published: March 30th 2018
Synopsis:
With the Easter long weekend fast approaching, independent agency Online Circle Digital wanted to create a piece that connected with the Australian and New Zealand communities in a simple and earnest way. The focus was on a strong visual creative with complementary copy that was inclusive of all people and religious beliefs.
Holiday the Aussie way.
Where are you going this long weekend, Australia?