Media: Press
Category: Automotive
Client: Merceds-Benz Trucks
Agency: Joe Public United
Production: Carioca Studio
Country: South Africa
Executive Creative Director: Adam Weber
Chief Creative Officer: Pepe Marais
Art Director: Natalie Walker
Copywriter: Marjolein Rossouw
Head of Art: Tammy Chetty
Account Director: Mpume Ngobese
Account Director: Carol Mnguni
Client: Conway Maluleke and Mpho Matseba
As their payoff states, Mercedes-Benz Trucks are trucks you can trust. One of the reasons being the TelligentTM Lane Assist feature, which warns drivers should they veer out of their lane.Keeping the driver and cargo safely on the road.Agency: Joe Public, South Africa
Alternative Title: Disaster averted