Metro: Poland

Credits & Description:

Creative agency: Serviceplan Campaign Hamburg
Global Chief Creative Officer: Alex Schill
Managing Director: Michael Schneider
General Managers Creative Art: Leif Johannsen
General Managers Creative Copy: Patrick Matthiensen

Creative Directors: Hugo Gstrein – Art, Jakob Rheinländer – Copy
Art-Directors: Cosima Pereira Köster, José Hernandez, Lea Baustian, Mojca Zavolovsek
Copywriter: Julius Schneider, Vera Karpova, Barbara Casteel, Manuela Rondon Nuñez
Account Direction: Daniel Bremer
Account Management: Mirjana Dmitrovic, Yasemin Tekne, Jana Richter, Annemarie Groppe, Sandra von Kempen (externe Freelancerin Account Management)
International Account Director: Diane Schulz
General Manager Strategy: Lukas Paschke
Strategy Director: Oliver Henares Cabrera
Senior Strategist: Adam Bekassy

Digital / Plan.net UX Hamburg
Managing Director: Christoph Mecke
Account Director: Dorothea Agnes Iwanski
Creative Director Digital: Kevin Eschweiler
Account Manager: Lucas Wiese (ehem.)
Art Director Digital: Julian Knappe
Externer Freelancer Account Management: Max Kuhn
Head of Digital Corporate Communications: Florian Stemmler

External Companies
Photographers: Liz Seabrook, Robert Rieger
DoP: Emma Simon, Ben Marshall, Max Preiss, Jesse Mazuch
Post Production / Bild: Pop Postproduction GmbH
Post Production / Video: The Shack Hamburg
Motion Design: Hannes Seth
Production Foto & Video: Nu Projects Hamburg
Music production: Benjamin Rheinländer
Sound studio: Wohlklang Hamburg
PR: Achtung! GmbH
Fine-drawing: Appel Grafik Hamburg

Client: METRO AG
Global Director Branding & Activation: Gisele Musa
Head of Master Brand: David Fehlberg
Expert Brand Management Master Brand: Laura Llamazarez Diez
Head of Master Brand: Anila Brahmakulam
Expert Brand Management Master Brand: Julia Münster
Head of Design & Seasonal Activation: Christa Wellershoff
Expert Brand Management Design & Seasonal Activation: Kristina Krauter
Expert Brand Management Own Media & Asset Management: Avsar Kayi
Head of Category & Service Activation: Alicja Korkosz-Foltyn
Expter Brand Management Category & Service Activation: Sonika Grotjahn
Head of Customer Touchpoint Communication: Marina Sverdel
Expert Brand Management Customer Experience: Funda Karacil
Expert Brand Management Communication Performance: Yuko Isomura
Head of Globalization & Market Activation: Nina Zeiler
Published: June 2018
Synopsis:
Serviceplan Campaign Hamburg has developed a new global brand campaign for METRO Wholesale based around the company's new claim: "Your Success is our Business". This clearly highlights METRO's role in supporting the success of all independent business owners. The campaign, which will appear in over 20 countries, is also the kick-off for a new brand identity.
The new claim "Your Success is our Business" emphasises METRO's position as a dedicated supporter of the success of independent business owners. The brand campaign that goes along with this claim underpins it and simultaneously brings it to life with real METRO customers from over 20 countries, turning their personal business goals into the heart of the campaign.
You can follow how METRO supports independent business owners such as restaurant owner Christa from Germany, kiosk owner Vijay from India, café owner Lilian from Italy and the other faces of the campaign in films and on the different METRO countries' websites and social media channels. For example, supporting them in digitalising their business, opening their next shop or helping them to rediscover forgotten flavours.