Metsä Wood: Metsä Wood Plan B

Credits & Description:

Empire State Building designed from wood Metsa Wood provides the premium-quality wood products for construction, industrial and distribution customers.
As a leading supplier of wood products, Metsa Wood knows from experience that Nordic premium wood is the best renewable raw material in the world. When used right, it saves money, time and nature.To challenge preconceptions and explore the possibilities of wood construction, we’ve started a project called Plan B. In it, we’ll plan how to build iconic architectural designs out of wood. We piloted with Colosseum, and now we are finding the plan B for Empire State Building.The empire state building is designed from wood by Michael Green Architecture.Agency: hasan Helsinki
Category: Other
URL: http://www.metsawood.com/planb/index.html
Client: Metsä Wood
Agency: hasan & partners
Production: Perfect Fools
Country: Finland
Director: Ville Lahti
Director: Andrè Demony
Creative Director: Joseph Bayne
Art Director: Timo Huopalainen
Copywriter: Mick Scheinin
Copywriter: Mark Maher
Senior Agency Producer: Emily Reed
Graphic Designer: Mikko Oksanen
Account Director: Reino Tikkanen
Account manager: Heidi Eriksson
Developer/ hasan & partners: Dean Clatworthy
Developers/ Perfect Fools: Stefan Lagergren, Frank van Gils
Ad assistant / hasan & partners: Elli Tervo
Metsä Wood:
Senior Vice President Mikko Saavalainen
Marketing Manager Henni Rousu
Corporate Communications Manager Susanna Siira
Digital Communications Specialist Viivi Kylämä
Michael Green Architecture: Michael Green, Principal, Asher deGroot Associate Architect
Equilibrium Consulting: Eric Karsh, Principal