MFJCF Print Female In Womb by Dentsu Impact Gurgaon

Female In Womb
The Print Ad titled Female In Womb was done by Dentsu Impact Gurgaon advertising agency for MFJCF in India. It was released in Apr 2017.
Advertising campaign: In Womb

MFJCF: Female In Womb

Brand
MFJCF
Media
Print
Released
April 2017
Posted
April 2017
Market
India
Industry
Organ Donation
Agency
Dentsu Impact Gurgaon
Copywriter
Soumitra Karnik
Chief Creative Officer
Soumitra Karnik
Art Director
Ankur Garg
Creative Director
Ankur Garg
Copywriter
Twisha Ahuja

Credits & Description:

Category: Public Interest, NGO
Media: Print
Brand: MFJCF
Agency: Dentsu
Geo: India
Advertising Agency: Dentsu Impact, Gurgaon, India
Chief Creative Officer / Copywriter: Soumitra Karnik
Idea Mentor: Santosh Padhi
Creative Director / Art Director: Ankur Garg
Copywriter: Twisha Ahuja
Photographer: Amol Jadhav
Additional Credits: Prasad Shetty, Chirag Doshi
Published: April 2017
Synopsis:
In India, organ donation is considered to be inauspicious. People believe that after death, the body along with all its organs should experience the rituals of cremation and burial. It ensures the spirit is set free and is at peace.
But Indians also believe in rebirth and consider it to be holy. So to highlight this concept, Dentsu Impact, the Gurgaon based agency created a print campaign using visuals of grown men and women in fetal position inside a womb. The campaign showcased that by donating their organs, people could save lives, and more importantly, they could live in each of those lives and be reborn.
CHOOSE NOT TO DIE EVER