Michelin: Curved Road [english]

Credits & Description:

Title: Curved Road
Agency: Tbwa\Chiat\Day New York
Brand: Michelin
Country: USA
Entrant Company: Tbwa\Chiat\Day New York
Advertising Agency: Tbwa\Chiat\Day New York
Production Company: D-Factory, New York / Gloss Postproduction, New York
Chief Creative Officer: Chris Garbutt (Tbwa\Chiat\Day)
Executive Creative Director: Erik Vervroegen (Tbwa\Chiat\Day)
Senior Art Director: Deniz Marlali (Tbwa\Chiat\Day)
Creative Director: Bastien Grisolet (Tbwa\Chiat\Day)
Creative Director: Philippe Taroux (Tbwa\Paris)
Creative Director: Benoit Leroux (Tbwa\Paris)
Head Of Integrated Production: Jason Souter (Tbwa\Chiat\Day)
Group Account Director: Ben Muldrew (Tbwa\Chiat\Day)
Account Director: Kate Prescott (Tbwa\Chiat\Day)
Account Manager: Will Brzozowski (Tbwa\Chiat\Day)
Project Manager: Eric Serviss (Tbwa\Chiat\Day)
Chief Executive Officer: Rob Schwartz (Tbwa\Chiat\Day)
Producer: Olivia Whyte (Tbwa\Chiat\Day)
Photographer: Alex Bernstein (Alex Bernstein)
Entry Summary:
This campaign was created to make people think twice about the durability and dependability of their tires, and why it’s paramount to have quality tires like Michelin during challenging driving condition – when it matters most.