Michelin Print Road map, 1 by Havas 360 Puteaux

Road map, 1
The Print Ad titled Road map, 1 was done by Havas 360 Puteaux advertising agency for Michelin in France. It was released in May 2014.
Advertising campaign: Michelin: Road map

Michelin: Road map, 1

Brand
Michelin
Media
Print
Released
May 2014
Posted
May 2014
Market
France
Industry
Tires
Agency
Havas 360 Puteaux
Executive Creative Director
Dima Kronfol
Art Director
Marielle Postec
Executive Creative Director
Thomas Derouault
Illustrator
Matthew Cusick
Creative Director
Stephane Lecoq - Alban Penicaut

Awards:

The New York Festival, 2015
PrintCraft: IllustrationTHIRD PRIZE AWARD

Credits & Description:

Brand: Michelin
Media: Print
Category: Automotive
Agency: Havas
Geo: France
Michelin: Road map, 1
We make maps so that you can look elsewhere.
Known as the reference company in the tourism & travel industry, Michelin has put its century of knowledge and expertise to good use for travelers mobility. That statutory image has turned Michelin into the legitimate spokesperson of a brighter speech, beyond technical performances and products selling points. Much more than a piece of paper, each Michelin map is an invitation to travel, an open door to bountiful landscapes, sensations and experiences.
Advertising Agency: HAVAS 360, Puteaux, France
Executive Creative Director: Thomas Derouault
Creative Director: Alban Penicaut
Art Director: Marielle Postec
Copywriters: Florent Roux et Marc Hoffmann
Illustrator: Matthew Cusick
Agency Producers: Anne Mascorda, Cécile Ousset
Published: April 2014