Microsoft Windows Print Concrete Envelope by Y&R Auckland

Concrete Envelope
The Print Ad titled Concrete Envelope was done by Y&R Auckland advertising agency for Microsoft Windows in New Zealand. It was released in Aug 2009.
Advertising campaign for Microsoft Windows

Microsoft Windows: Concrete Envelope

Brand
Microsoft Windows
Media
Print
Released
August 2009
Posted
August 2009
Market
New Zealand
Industry
Software & Multimedia Productions, SaaS, Household maintenance & pet products, Windows, Business equipment & services, Corporate Image
Agency
Y&R Auckland

Credits & Description:

Microsoft wanted to show software sales staff that Windows breaks down the walls in customers’ lives. So they showed them what that felt like by putting the letter in a concrete envelope, complete with a hammer to smash it open. The letter invited them to join a sales promotion where they could win a trip to where the Berlin Wall used to be.