Media: Print
Category: Games & Toys
Agency: BBDO
Brand: Israel Lottery
Title: Bad Luck
Geo: Asia, Israel
Advertising Agency: Gitam BBDO, Tel Aviv, Israel
Executive Creative Director: Shani Gershi
Creative Director: Sagi Blumberg
Art Director: Yael Gerzon Inbar
Copywriters: Itay Pizanti, Ran Allon, Orit Bar-niv
Client services: Dror Tankus
Account Manager: Einav Meirovich
Account Executive: Danielle Yulzari
Illustrator: Moran Barak
Published: December 2013