Milk Processor Education Program /MilkPEP: Cape

Credits & Description:

Lowe Campbell Ewald has created a new national campaign for the Milk Processor Education Program (MilkPEP). The new multi-million dollar, integrated campaign is designed to reinforce how milkâs many nutritional benefits â including high-quality protein â can help power the potential of every day. âMilk Lifeâ will replace the current âGot Milk?â tagline, but âGot Milkâ will continue to be used on a number of dairy programs (including the California Milk Processor Board programs).
Lowe Campbell Ewald created a visually impactful campaign that spotlights everyday moments of accomplishment, achievement and enjoyment, showing milk with the latest in graphic and animation technology to bring to life how families who include milkâs protein at breakfast make the most of their day.
The âMilk Lifeâ campaign includes print, TV and digital advertising, consumer and retail promotions, public relations and social media. This new phase of advertising from MilkPEP is the first work to come out of Lowe Campbell Ewaldâs newly opened New York office.
Media: Print
Title: Justice
Category: Drinks, non-alcoholic
URL: http://milklife.com/
Client: Milk Processor Education Program (MilkPEP)
Agency: Lowe Campbell Ewald
Production: Tool of North America
Country: United States of America
Director: Geordie Stephens
Group Creative Director: Bernie Hogya
Group Creative Director: Ron Wachino
Producer: Jeff Tanner
Producer: Sara Mills
Exec Agency Producer: Josh Litwhiler
Executive Producer: Oliver Fuselier
Executive Producer: Brent Asbury
Executive Producer: Jason Baker
Business Director: Toni Velez-Lucarelli
DoP: Sean Stiegemeier
Sound Design: Audio Engine
Sound Design: Carl Mandelbaum
Account Director: Jonathan Lange
Account Director: Lisa Stroh
Editing Company: Union Editorial
Editor: Mike Colao
Photographer: Dimitri Daniloff
Print Producer: LL Reps
Music: Beta Petrol
Account team: Emily Goodwin
Account team: Danielle Barish
President LCE NY: Sal Taibi
Senior Art Producer: Hillary Jackson
Line Producer: Jeff Tanner
Audio Mix: Audio Engine
Mixer: Carl Mandelbaum