Mince Burgers Print Stir your appetite, 2 by Media Hub Digital Cairo
The Print Ad titled Stir your appetite, 2
was done by Media Hub Digital Cairo advertising agency for Mince Burgers in Egypt. It was released in Jun 2020.
Mince Burgers: Stir your appetite, 2
Brand
Media
Released
June 2020
Posted
November 2020
Market
Industry
Agency
Art Director
Credits & Description:
Client: Mince
Advertising Agency: Media Hub Digital, Cairo, Egypt
Art Director: Mohamed Osama
Country: Egypt
Published: June 2020
Synopsis:
The challenge was to create a buzz to fuel consumer demand and get their taste buds tingling at first glance with a fun touch to it. The idea is to make literal use of the opening up of the burger pack, in the shape of an exaggerated cartoonized human mouth biting on the burger inside. Instead of dull food packs that we see everyday, this is considered to be amusing and to and eye-catchy to an already mouth-watering burger. Through playing on the concept of ‘stir your appetite’, it is clearly shown with the wide open packaging that itself looks like it’s devouring the sandwich inside of it.