Advertising Agency: Media Hub Digital, Cairo, Egypt
Art Director: Mohamed Osama
Published: June 2020
The challenge was to create a buzz to fuel consumer demand and get their taste buds tingling at first glance with a fun touch to it. The idea is to make literal use of the opening up of the burger pack, in the shape of an exaggerated cartoonized human mouth biting on the burger inside. Instead of dull food packs that...