MINI Print Courage (Scary) by Lowe Zurich

Courage (Scary)
The Print Ad titled Courage (Scary) was done by Lowe Zurich advertising agency for subbrand: MINI Cooper S (brand: MINI) in Switzerland. It was released in Jul 2008.
Advertising campaign for MINI

MINI: Courage (Scary)

Brand
MINI Cooper S  (MINI)
Media
Print
Released
July 2008
Posted
July 2008
Market
Switzerland
Industry
Automotive, Cars
Agency
Lowe Zurich
Art Director
Frederic Nogier
Copywriter
Ivan Madeo
Creative Director
Florian Birkner

Credits & Description:


Advertised brand: MINI Cooper S


Advert title: Courage


Headline and copy text: Courage. Take a test drive.




Advertising Agency (Name, City, Country): Lowe, Zurich, Switzerland


Agency website:
http://www.lowe.ch


Creative Director: Florian Birkner


Art Director: Frédéric Nogier


Copywriter: Ivan Madeo


Photography/Retouching: Linus Schneider


Art Buyer: Melanie J. Auerbach