MINI Print Throw another door on the MINI by Ogilvy & Mather Melbourne

Throw another door on the MINI
The Print Ad titled Throw another door on the MINI was done by Ogilvy & Mather Melbourne advertising agency for MINI in Australia. It was released in Jan 2015.
Advertising campaign for MINI

MINI: Throw another door on the MINI

Brand
MINI
Media
Print
Released
January 2015
Posted
January 2015
Market
Australia
Industry
Cars
Agency
Ogilvy & Mather Melbourne
Creative Director
Cameron Mitchell
Executive Creative Director
Brendon Guthrie
Copywriter
Annatara Clark-Sneddon
Art Director
Scott Zuliani
Producer
Brendan Hanrahan

Credits & Description:

MINI Australia has paid tribute to the great Aussie barbecue, launching the all-new MINI 5-door hatch on Australia Day through a fun and cheeky tactical campaign.
Developed by Ogilvy Melbourne, the campaign displays the new vehicle in a sealed and labelled meat tray, utilising the tagline âThrow another Door on the MINIâ in homage to the Australian notion of throwing another snag on the barbie. It spans Digital OOH, Press and Social, with an extension to the campaign also running on TV, Cinema and Digital until March.
Title: Door
Category: Automotive
Client: BMW Australia
Brand: Mini
Media: Print
Agency: Ogilvy Melbourne
Country: Australia
Executive Creative Director: Brendon Guthrie
Creative Director: cameron mitchell
Copywriter: AnnaTara Clark-Sneddon
Art Director: SCOTT ZULIANI
Producer: Brendan Hanrahan
Group Account Director: Patrice Bougouin
Account Director: Candice Koffke
Retoucher: Steve Simmonds
Account team: Michael Beard
Media â Vizeum