Category: Public Interest, NGO
Media: Print
Brand: Ministério Público do Trabalho
Agency: Sin Comunicação
Geo: Brazil
Advertising Agency: Sin Comunicação, João Pessoa, Brasil
Creative Director: Masao Yogi
Art Directors: Izaac Brito, Yuri Pinangé
Copywriters: Daniel Peixoto, Elaine Borges
Planner: Marriett Albuquerque
Published: June 2018
Synopsis:
WHEN CHILDHOOD IS LOST, THERE IS NO WINNER. #NOMORECHILDLABOUR
In Brazil, 7 millions of children and teenagers aged 5 to 17 years exploited by early work. This is a winless game in which many futures are lost along the way. Say no to child labour. Dial 100 and report it.