Missing Persons Advocacy Network (MPAN) Print Missing Persons Advocacy Network (MPAN) by whiteGREY

Missing Persons Advocacy Network (MPAN)
The Print Ad titled Missing Persons Advocacy Network (MPAN) was done by whiteGREY advertising agency for Missing Persons Advocacy Network (MPAN) in Australia. It was released in Sep 2018.
Advertising campaign: The Unmissables

Missing Persons Advocacy Network (MPAN): Missing Persons Advocacy Network (MPAN)

Brand
Missing Persons Advocacy Network (MPAN)
Media
Print
Released
September 2018
Posted
March 2020
Market
Australia
Industry
Charities, Foundations, Volunteers
Agency
whiteGREY

Credits & Description:

Media: Outdoor
Category: Charities & appeals
Client: MPAN
Agency: whiteGREY
Country: Australia
Executive Creative Director: Anthony Moss
Assoc Creative Director: Sally Richmond
Assoc Creative Director: Lauren Doolan
MPAN, CEO & Founder: Loren O’Keefe
Unmissables Writers: Jo Abi, Lili Wilkinson, Belinda Smart, David Halliday, J.C.Burke, Paul Bugeja
Unmissables Artists: Diego Patiño, Kate Banazi, Janine Wareham, James Fosdike, Aaron Tyler,Allan Wrath
Design Director: Renee Luri
Designer: Lauren Bowen
Managing Director: Claudia McInerney
Project Manager: Holly Ryan
Synopsis:
Modern-day milk cartons help reignite the search for missing people, The Unmissables, via whiteGREY Melbourne. Twenty of Melbourne’s top cafes will serve takeaway coffees in biodegradable cups featuring the portraits of six missing Australians for MPAN (Missing Persons Advocacy Network) this National Missing Persons Week (5 – 11 August) via whiteGREY Melbourne. In addition to the hand-held missing persons posters and cafe exposure, the campaign has driven high awareness for MPAN and the issue of the long-term missing, gaining widespread exposure on TV news channels, The Age, Broadsheet and across social platforms. Created to raise awareness of the 38,000 Australians who go missing each year.