Mitsubishi Print Change Your View by Jamshop
The Print Ad titled Change Your View
was done by Jamshop advertising agency for subbrand: Mitsubishi Outlander (brand: Mitsubishi) in Australia. It was released in Apr 2014.
Mitsubishi: Change Your View
Brand
Media
Released
April 2014
Posted
April 2014
Market
Industry
Agency
Creative Director
Art Director
Copywriter
Credits & Description:
We wanted to change peopleâs perception of SUVs. Literally. You can now have all the true off-road capabilities of an SUV, without the petrol guzzling cost that normally comes with it. Full page press ads that were intentionally placed upside down in various publications caused readers to physically turn the page or their heads. Reconfirming that the worldâs first plug-in hybrid SUV will change your view.
Category: Automotive
Client: Mitsubishi Motors Australia Limited
Agency: Jamshop
Country: Australia
Creative Director: Jim Robinson
Copywriter: Johnny Velis
Art Director: Becq Hinton
Strategist: Peter Joy
Account Director: Greg Faull
Studio: Richard Wright
Studio: Jonathan Gibb