Mitsubishi Print Goat by Africa Sao Paulo

Goat
The Print Ad titled Goat was done by Africa Sao Paulo advertising agency for subbrand: Mitsubishi PHEV (brand: Mitsubishi) in Brazil. It was released in Jan 2017.
Advertising campaign for Mitsubishi

Mitsubishi: Goat

Brand
Mitsubishi PHEV  (Mitsubishi)
Media
Print
Released
January 2017
Posted
January 2017
Market
Brazil
Industry
Cars
Agency
Africa Sao Paulo
Creative Director
Sérgio Gordilho
Chief Creative Officer
Sérgio Gordilho
Art Director
Bill Queiroga
Copywriter
Guzera
Illustrator
D’avila Studios

Awards:

El Ojo Festival 2017
Producción Gráfica – CRAFTMejor IlustraciónBronce

Credits & Description:

Category: Automotive
Original Campaign Name: Animales elétricos
Media: Print
Brand: Mitsubishi
Subbrand/Product: New Outlander Phev – The Electric 4x4
Agency: Africa
Geo: Brazil
Advertising Agency: Africa, Sao Paulo, Brazil
Chief Creative Officer / Creative Director: Sergio Gordilho
Art Director: Bill Queiroga
Copywriter: Guzera
Illustrator: D’avila Studios
Client Services: Carolina Barretto
Media Team: Luiz Fernando Vieira, Rodrigo Famelli, Gabriel Roveri
Print Producer: Carla Lustosa, Edson Harada
Art Buyer: Carmen Castillo, Natasha Grazia
Published: June 2017
Synopsis:
The campaign promotes the New Outlander PHEV, the Mitsubishi’s Electric 4X4 car. This car model has a regular motor, like most cars, and a second electric motor. So the idea behind the ads was to mix the adventurous world of the Mitsubishi 4x4 and the electricity differential of the car.
Go Electric. New Outlander PHEV. The electric 4X4.